McKinley Studios

solutions

Marketing

Blog Writing

Web

Print Assets

Brand System

overview

Written and visual communications for an integrated collective who think think beyond the boundaries of design, using architecture, interior design, procurement, art, strategy, and brand to think beyond the boundaries of design and unlock spatial, cultural and human potential.

content

Digital Assets

Fig 01.  Brand

Fig 08.  Digital Design

Fig 09.  Social Ads

collaborators

McKinley Studios
When They Find Us

context
solutions

Marketing

Blog Writing

Web

Print Assets

Brand System

The brief

HBR is seeking to produce a short animated infographic for the article “Building Healthy Habits When You’re Truly Exhausted” written by Author Elizabeth Grace Saunders to be featured on their YouTube channel.

The goal is to make the messages in
the article clearly communicated and also appeal to their primary audience.

visual cues

Creative collaboration to assist with brand systems and rollout of a prefabricated home building system made with architectural precision. The content strategy included a content calendar and system, branded graphic templates, and video editing.

Printed marketing collateral from business stationary to construction signage and billboards, sourcing quality print houses and overseeing import processes.

The Architecture Foundation of British Columbia (AFBC) is a non-profit organization advocating for the advancement of architecture and design in British Columbia.

SHALANSKI collaborated in organizational rebranding, including the launch of a new website, social marketing campaigns, and event planning for annual awards night. Printed marketing material for AFBC memberships.

FINAL VIDEO