Editorial Illustration
Spot Illustration
Neighbourhood Photography
The brief
HBR is seeking to produce a short animated infographic for the article “Building Healthy Habits When You’re Truly Exhausted” written by Author Elizabeth Grace Saunders to be featured on their YouTube channel.
The goal is to make the messages in
the article clearly communicated and also appeal to their primary audience.
visual cues
The primary illustration presents a full row of homes at an eye-level to slightly elevated perspective, offering a clear, inviting view of the development within its streetscape.
The illustration highlighting material transitions, window rhythm, and construction detail. Fine hatching and stippling techniques are used to suggest texture and depth, while a carefully adjusted line-weight hierarchy clarifies structure and articulation. Shadow hatching beneath rooflines, refined siding patterns, and softened landscape forms contribute to a sense of dimensionality that remains legible at both large-scale signage and close-up print formats.
Subtle lifestyle elements like a child with a backpack and a cat in a window introduce moments of familiarity and livability. These details are intentionally understated, adding warmth without distracting from the architectural composition. Stylized mountain forms and softened foreground landscaping frame the architecture without overpowering it, reinforcing the sense of Edgemont as both a village and gateway to nature.
Neighbourhood spot illustrations & illustrated map To extend the story beyond the building itself, we created four neighbourhood spot illustrations to capture the everyday charm of Edgemont Village—its walkability, residential calm, and community vibration. These small moments connect the architecture with place.
An illustrated map was also developed for use in the presentation centre and sales brochure, situating the Edgemont Collection within its broader context. Designed in the same visual language as the architectural illustrations, the map reinforces continuity across all touchpoints while helping prospective residents understand the development’s relationship to the village and surrounding landscape.
Together, the illustration suite positions the Edgemont Collection is a lifestyle rooted in place, expressed through craft, restraint, and narrative detail. The result is a visual system that feels thoughtful and timeless, offering a compelling alternative to conventional real estate imagery while supporting marketing, signage, and in-person sales experiences.
