Branding
Print Assets
The brief
HBR is seeking to produce a short animated infographic for the article “Building Healthy Habits When You’re Truly Exhausted” written by Author Elizabeth Grace Saunders to be featured on their YouTube channel.
The goal is to make the messages in
the article clearly communicated and also appeal to their primary audience.
visual cues
Brand idenity and visual system designed for in-house cafe The Rabbit Hole. Together with Yuki Threads we designed an apparel that would capture the emotional attention of tourists. The logo was inspired by a mix of the underground cafe scene of Melbourne with the edo period of Japan.
The menu layout printed assets was designed with time-telling lines and dots for longevity, and enclosed in a leather bound cover with embossed logo on the front cover. Knowing the menu gets updated often, the bounding uses string and metal rivet.
Hoodie apparel designed with Japanese Kanji targeting robust tourism, selling out 5,000+ units in the first year.
Today, hoodies are continued to be loved by tourists visiting the Hakuba area and looking for a memento of their experience.
