Define frequency and cadence
Target Audience Persona
Market Trends and Functional
Specifications
Define Content Requirments
Briefing, Intros,
Research
Discuss Project Goals & KPIs
Define Who Is Listening
Navigate Existing Market
Outline Functional Specifications
Content Formats & Requirements
Together we define the main goals we are aiming to acheive and the core emotion we want to evoke.
Sketching
Wireframe
During this phase the sketch to the artwork or the skeleton framework of the solution to the design problem is mapped out through either analog of digital forms. These low-fidelity concepts are shared to begin the visualization process and ensure all are onboard.
My ultimate goal with every project is to come up with a unique solution-based design approach to help solve real cases and achieve business goals needs. For this to happen, many ideas and hypotheses need to be generated and iterated upon and there will be one to three versions. Creative thinking inspires ideas while ideas empower change.
Brand strategy
Visual strategy
Photoshoot
To succeed, every digital product has to be aesthetically appealing, functional, robust, distinctive and memorable. To ensure that the right balance of these components is maintained I always stay in close contact with the client with weekly updates and address every project with care and attention.
Long-lasting
collaboration
The power of a strong business relationship is years-long collaboration. Success is not a 1-day phenomenon — it takes time and joint effort. Common design expertise developed over the years of trustful partnership is the core competence of the business and its driving force.